method Fear No Mess Campaign

An unconventional brand like method calls for an unconventional brand campaign. Fear No Mess is the anti-cleaning campaign—one that shifts the spotlight from chores to the joy of making messes. Not just any messes, but the most beautiful, weird, and wonderful ones imaginable. The goal: to empower people to live freely, without fearing the dirty repercussions.

As part of the Fear No Mess campaign, we created 15- and 30-second connected TV spots, pre-roll, billboards, digital billboards, and social media assets. In my role as Creative Director, I led the creative strategy and partnered closely with the talented team at Muhtayzik Hoffer from early ideation through final production.

creative agency: Muhtayzik Hoffer  production company: Canada