Friska Digestive Enzymes

Friska is your enzyme-powered life hack—a unique blend of digestive enzymes and probiotics designed to support better health through your gut. In a crowded supplement category, we knew we needed to create a bold, modern brand that would stand out. Working closely with the Friska business team, I developed the branding and packaging design and sourced sustainable, non-plastic packaging components.

Once the product and packaging elements were underway, I expanded the brand foundation by developing the voice, messaging, and photography direction. Using these core building blocks, I created the Brand + Style Guide—a comprehensive brand bible to guide partners in developing the website, in-store merchandising, and marketing materials. The result was a cohesive, seamless brand launch across both digital and retail channels. See the brand in action at getfriska.com.