Aha! Alive

Aha! Alive is transforming the way we experience produce. Their greens are grown in vertical farms, nurtured in individual pods, and delivered to stores alive and still growing. With a little watering at home, they can last up to three weeks longer than traditional produce—meaning less food waste and peak freshness.

I developed the Aha! Alive brand from the ground up with a modern, organic aesthetic, using botanical illustrations and a creamy, bright color palette across packaging, photography art direction, iconography, social content, marketing and sales materials, and in-store signage. I also created the brand style guide to support our website developers and retail partners as we soft-launched the brand across regional grocery stores.