method Social Media Content
We built a strong community of super fans across our social channels by weaving together a variety of storylines—product launches, sustainability initiatives, cleaning tips, creative partnerships, home décor inspiration, and timely pop-culture moments. Together, these threads created a rich brand world that invited consumers to engage with every dimension of our brand.
Most of our content was created in-house, and we intentionally developed a bold, distinctive visual style that stood apart from the category’s typical shiny white surfaces and cheesy stock-photo families. The result was a social presence that felt fresh, human, and unmistakably method.