method Product + Packaging
method was founded to spark a home-cleaning revolution with naturally derived products designed to disrupt on shelf, clean like heck, and smell like heaven. Over nine years, I developed hundreds of cleaning, personal, and air care products from concept through final production, working closely with a cross-functional team of scientists, fragrance experts, industrial designers, business managers, and engineers.
As Global Creative Director, I oversaw the branding of the entire product portfolio and led the creative team and process for product communication and graphic design. We built a strong, instantly recognizable brand aesthetic—ensuring that as we introduced new innovations and expanded into new categories, every product continued to look and feel uniquely method.